Jessica Poulain– More Than Honey (2022)

The challenge

The challenge of this project was to reconcile digital technology with nature conservation; by addressing the issue of "digital for nature", it sought to harness the digital tools and techniques used today to help monitor and preserve ecosystems.

The goal

Our goal is to offer a unique immersive experience that will allow the user to discover the daily life of bees in a fun and interactive way. To do this, we have developed an interactive story and exciting mini-games that offer an in-depth exploration of the fascinating world of these small and often misunderstood creatures.

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the process

To create a successful interactive and immersive experience about the history of bees, it was important to research bees, existing experiences, current trends in interactive experiences, potential target audiences and their expectations for the user experience.

We then developed user scenarios for each type of user identified. The scenarios were used to understand their behaviours, expectations and needs in order to create a personalised experience for our primary target.

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We created a prototype of the interactive experience to test the functionality and user experience.
I conducted tests with target users to validate the user experience, usability, navigation and understanding of the interface.

Using the results of the user tests, we optimised the user experience, fixed the problems and finalised the interface. All of this was done to ensure that the interface was consistent with user expectations and industry standards, making sure that every visual element was clear and easy to understand.

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